The project was born in response to quarantine restrictions that prevented art galleries from operating, so artists could not exhibit and sell their works. Willing to support the artists, Vilnius City Municipality together with the outdoor advertising company JCDecaux Lietuva implemented project “Art needs no roof” and invited artist to showcase their works on billboards free of charge. In this way, Vilnius became one giant open-air art gallery and connected artists with art lovers. Background The project “Art needs no roof” was an initiative of Vilnius City Municipality together with the outdoor advertising company JCDecaux Lietuva. Vilnius City Municipality is governmental institution operating in the public sector whereas the JCDecaux…