When the audience and the points of interest both turned from international to local in The Legacy of Rijeka tour, the Kvarner tourist guide association has experienced positive effects. First of all, the local audience, with their additional knowledge of local, personal, and hidden stories has had a very positive impact on the formal knowledge base of the tour guides which has improved the quality and liveliness of their tours. Furthermore, because most art projects in the tour had become projects in which locals and local artists had participated, the tour has boosted a feeling of local pride. Background The Kvarner Tourist Guide Association was founded in 1998. The association…