In the depths of Covid lockdown, the Toronto Public Library provoked the public with a creative challenge: to pick a WWII propaganda poster from its online collection, and adapt it for Covidtimes. This simple, cheap, low-tech initiative proved a perfect vehicle for people’s pent-up desire to create, share, and contribute, especially during those unusual times. Many submissions were created and shared, boosting awareness and appreciation of the library’s collections. By welcoming the public’s creativity, humour, and imagination, the library showed itself to be responsive, relevant, and fun. Background The Toronto Public Library is one of the world’s busiest urban public library systems, with 100 branches across the city, 10.5 million…