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Rijksmuseum from Home / #RijksmuseumFromHome (Amsterdam, the Netherlands)
As an alternative for visiting the museum during the pandemic, employees of the Dutch Rijksmuseum for art and Dutch history created a series of short videos at home, highlighting a cherished object from the museum collection through a personal story. In a total of 24 videos (January 2022) in the ‘Rijksmuseum from Home’ series, museum specialists shared their personal fascinations for one object, while incidentally also referring to the pandemic and its impact on society. The movies were posted on the website of the museum, as well as social media, such as YouTube and Instagram. Background The Rijksmuseum is a well-known Dutch national museum for art and Dutch history. It…
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National Opera & Ballet: Keep on singing and dancing! (Amsterdam, the Netherlands)
The Dutch National Opera & Ballet shared its most precious treasures, old and new, with audiences around the world through an online platform they created. The organization still wanted people to enjoy opera and ballet at all costs, so the platform was realized in no time. Fragments, live streams, podcasts, games and much more were part of it. It took some hard work and a lot of creativity, but the organization has put in place an outstanding initiative. They reached people they could not reach before and after them more institutions followed with similar initiatives (Nationale Opera & Ballet n.d.). Background Dutch National Opera & Ballet is a relatively young…
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Singer TV: Art and the museum, up close and personal (Laren, the Netherlands)
In reaction to the lockdown, museum and theatre Singer Laren started to produce their own videos on pieces from their museum collection, giving in depth information on the history and composition of the piece and linking it to contemporary circumstances. With this initiative, the museum has been able to remain in contact with their audience and possibly reaching a new one. This not only impacted the public, but also the staff members and volunteers by offering messages of support and keeping everyone in the loop. Background Singer Laren is a museum and a theatre in one. It grew from the initiative of an American couple, Anna and William Singer, who…
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Orchestra Resounds: a symphonic digital transformation (Valletta, Malta)
The Malta Philharmonic Orchestra has put in place a whole range of online events in order to cope with the closures of all venues due to the global pandemic. This effort was also supported by the bulking up of their Events and Marketing Team. The pandemic acted as a catalyst for their digitalisation process, bringing remarkable results in enhancing exponentially their audience involvement and engagement on digital platforms. Background The Malta Philharmonic Orchestra was founded in April 1968, under the name of Manoel Theatre Orchestra, regrouping the musicians from the former Commander-in-Chief orchestra of the British Mediterranean Fleet. In September 1997 it stopped being the theater’s resident orchestra, becoming independent…
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No. 49 – Fit for a Queen (Pietà, Malta)
Heritage Malta, in cooperation with and sponsored by a real estate agency, launched a virtual 3d tour of the Villa Guardamangia, which was the Summer residence of Queen Elizabeth II from 1949 to 1951. The virtual experience doesn’t reproduce the museum experience, but gives access to a recent acquisition from the agency and acts as a blueprint of the current degraded state of the property, as it enters a long project of restoration. Exclusives tours have been organised for members of the organization (subscribers), hence this virtual tour also offered a marketing leverage to get more people to subscribe, showing that exclusive perks, such as this, can be offered. Background…
